Adjust your text and lower third length to the longest name/title that will be entered.Lower thirds typically have two lines of text, therefore the first line should be a larger font than the second (Example: having someone’s name and their title below it).Adjustments can be made in the properties tab. Drag your preferred behavior down to the editor on the bottom of the screen. By clicking on it, you can add simple animations to the lower third as it enters and exits the screen. On the same toolbar as the Annotations tab, you’ll see the Behaviors. By accessing the properties tab on the right side, you can adjust the color and opacity, depending on personal preference and how well they complement the video. Lower thirds are typically placed to the left and rarely go across the entire screen.īy double-clicking on the default text, you can enter your own.

Under the Callouts section, drag a shape (commonly rectangular) and adjust the size accordingly.

On the left side of the screen, click on the Annotations tab. Once imported, drag the media into the blank canvas. We’ll use TechSmith Camtasia ( free trial here) for the following tutorial:īegin by importing your media into the “Media Bin” on the left side of the screen. With the right tools, you can easily create a simple lower third that will give your video those finishing touches it needs to pull your story together. Below are some examples of lower thirds that were used in an effective way.Ĭreating your own lower third doesn’t have to be complicated. Your goal is to set up your channel in a way to help people subscribe and have them keep coming back.Having a lower third in your video can provide valuable information to your audience while keeping the content simple but engaging. That’s exactly what the Profounder lower-thirds are - professionally designed animated visuals that will capture your audience attention and increase your subscription rate. Lower-thirds should look professional, be easy to read and also complement your visuals, giving more context to your content. You can use lower-thirds to highlight and enhance the important people, products and places in your videos.

You can always use verbal reminders, but adding professional-looking lower-thirds is more effective since it conveys information more accurately. This is an effective way to capture your viewers’ attention and prompt them to subscribe to your social media. Social media animations can be used on YouTube, Twitch and any other video streaming platforms, and can link to you Instagram, Twitter, Facebook, Tiktok or any other known social media platforms (36+ social media platforms in our animation pack). Social Media Lower Thirds consist of animated social media icons with your on it. This is basically an animated video overlay which you can customize by adding your profile name, picture and description.

Camtasia lower thirds templates